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Wendy’s, We Were All Rooting For You

February 28, 2024
Wendy's backtracks on Uber-style “surge pricing” after receiving loads of heat on social media. Customers weren't happy about the idea of Baconators' prices going up during peak hours.
the details
Wendy’s drew criticism this week after CEO Kirk Tanner stated that the fast-food chain would use “dynamic pricing” starting early 2025. As per AP News, dynamic pricing is similar to surge pricing, where companies like Uber...
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Show transcript
00:00
Did you hear about Wendy's surge pricing?
00:02
You know what I have not,
00:04
you have not. Well,
00:05
let me, well,
00:09
let me, let me tell you what's going on over there
00:11
at Wendy's. So Wendy's CEO,
00:14
Kirk Tanner said the fast food chain will have dynamic pricing starting
00:18
early 2025. And this is giving us kind of like those
00:21
vibes like Uber, right?
00:22
Like, yeah, I'm like,
00:23
is this Uber? Is this lived or what?
00:25
It literally, it feels like that.
00:27
So depending on the time of day,
00:28
different prices, right?
00:29
And social media went crazy.
00:31
I always see Twitter did not hold sorry X did not hold
00:34
back Instagram. When they heard that when is gonna get
00:37
more expensive depending on the time of day,
00:40
it's gonna have like people buying and selling bacon or like it's
00:43
like stock prices. I don't know,
00:45
man, it's crazy.
00:47
And however, this might just be a false alarm because
00:52
Wendy's came back and the CEO said,
00:55
I never said the word surge pricing.
00:57
No, no, sorry.
01:00
And so apparently people are saying there's some cheese man,
01:06
but I don't know.
01:08
I've seen the digital menus at Wendy's.
01:10
I, I love Wendy's.
01:11
Shout out the biggie bag and all that.
01:12
Wendy's date. My dad,
01:14
my dad loves the fucking baked potato and he loves the big
01:18
potato. Yeah. But I guess it was all cheese,
01:21
man. And now they said,
01:23
oh, just kidding,
01:23
we're not gonna do that anymore.
01:25
But you know what?
01:26
Shout out to Wendy's because I know you were gonna do it
01:28
But all of a sudden you're like,
01:30
no, just kidding guys,
01:31
Kiki and like, you know,
01:33
give me that four for 45 for five.
01:34
This was just a tactic to get yes,
01:37
do the pie and make everyone crave Wendy's because now I'm craving
01:40
Wendy's. Let's go to Wendy's,
01:42
let's go to Wendy's.