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Camera A, camera B speeds.
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People know Jalisco for what it gives the world music,
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culture, tequila. Becky,
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where are we at right now?
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We're not on set technically we are,
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but I'm home, which is crazy.
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We're in Jalisco right now,
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I'm so happy to be here.
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Like you said, at the heart of the reason we're all
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here today is Jalisco,
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where your beloved grandparents,
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abuelitos are all from.
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What has it meant for you to return to your roots and
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be a part of something that's directly supporting families here?
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I mean, where do I begin?
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I feel like it's just alignment,
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you know, if there's one thing for me that I know
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for sure is that the pride that I have of this,
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you know, sangre that runs through my veins is so present
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and when you have such a strong connection to,
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to somewhere like Jalisco,
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although I wasn't born and raised here,
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coming and visiting with my abuelitos growing up all the.
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Time doing so much work here now collaborating with,
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you know, my amazing familia de patron which we both have
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Jalisco in common. It's just,
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it's, it's beautiful synergy and growing up visiting with your abuelitos
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do you have a specific memory that always replays when you
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that's a great question.
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Honestly, La Naesa for me here is just everything the mountains
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especially El Valle de Jalisco.
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It's just like there's,
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it just goes on and on and on forever and seeing all
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of the little animals.
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the chickens, everything.
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It's so cute. Even the dogs that are running around lights
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running around, or a la cienda,
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the birds are chirping.
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It feels magical because your abuelitos are,
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are from here. I wanted to ask,
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what's the most special thing ir abuelos have taught you and shaped
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this moment in your career?
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My pride and where I come from,
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I, I wouldn't be who I am today if it weren't
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for them. My story technically starts here,
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you know, which is why I feel so proud to be
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here and. To be a part of this collaboration with Patron
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and Isla Urbana, I think it's,
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it's just the perfect alignment for me and that pride but also
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it's, it's one of those things where you know when you
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like can't find the words,
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it almost makes you emotional.
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That's how I felt when when we got here and getting to
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be with the people and and meet everyone it's,
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it's so inspiring. This region gives so much to the world
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and yet for so many reliable access to clean water is still
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uncertain. Migran Amor with Carlos Santana spinning in the name of
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Chirla and your latest Rainwater project limited edition Patron Silver benefiting Isla
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Urbana. Advocacy has been a consistent thread throughout your career.
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How has your relationship with advocacy evolved as your platform and influence
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continue to grow? You know,
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I feel really blessed that The more successful I've been in my
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career, the louder I feel my voice has grown in these
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spaces and I you know have seen sometimes the opposite happen for
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others because it can feel so intimidating sometimes and you can have
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fear about not saying the right thing or I I but it
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really in reality to me it's so small it starts with us
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it starts at home and for me.
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This is home and it starts within our four walls and taking
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care of each other and taking care of community and I think
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it's one thing to tell people how proud you are but
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it's another thing to show them and I was so excited to
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show them with our limited edition collection we have a beautiful bottle
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that I got to help design and then we also have the
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limited edition tin that has our OG patron silver which is
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just a little extra touch.
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We are helping transform rain into clean,
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reliable water. We capture water that falls on the rooftop,
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filter that water, and store it in a tank to be
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used throughout the year in the household.
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200 rain harvesting systems will be installed thanks to the Patron Rainwater
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Project Limited Edition silver partnership.
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What is the impact of the work of this collaboration?
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Yeah, it's such an amazing project we're gonna be providing this
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extra source of water,
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a huge tank of water right next to their household that's gonna
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be filling up every night when it rains,
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and they're gonna be able to use that water for other domestic
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uses and so they're gonna have this resiliency to the water crisis
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For those who may be unfamiliar with this area,
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when does that rain season typically last?
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So it's starting now,
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end of middle of June,
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more or less it'll be starting and it ends at the end
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of October, more or less.
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Half of our work is installing the technology and making sure that
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it's working properly and providing clean water to the families.
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The other half of our work is the social implementation process which
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we. Work very closely with the families from before they receive
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their system during their installation,
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and after they receive their system to make sure that they understand
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how to properly use and maintain it,
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and they adopt the system for generations to come.
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Water changes everything, so to me this project,
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the tin and limited edition bottle,
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represents the power of rain.
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And the people that carry our heritage forward because every drop carries
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possibility for Jalisco and the people who call it home.
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I feel like the fact that I've been.
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In partnership with Patron for so long now,
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I hope my fans understand that this is a true team coming
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together to make things happen and to be able to expand on
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that partnership into something that now is giving back to Jalisco for
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me brings me great pride,
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and I know for them as well,
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honestly, like I stand on that still cheers to that Pariba
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pavajo palcentroiparo.
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